CMG's mission

Accurately interpreting China's development strategy and analyzing its factual trajectory on macro, sector and market levels

to support strategic decision-making of international corporate, investment and public sectors with original, fact-based, and calibrated research and strategic advice

thereby contributing to sustainable cooperation with China

China Macro Group (CMG) is a specialized European management consulting and research firm providing original, fact-based and calibrated China research and analysis to advise corporate, investment and public sectors on strategic decision-making related to the Chinese market as well as collaborating or competing with Chinese companies. It has a specific focus on supporting management issues – influenced especially by evolving factors in China’s political economy, international trade, or market environment – ranging from business strategy, HQ-subsidiary alignment, footprint concepts to strategic partnerships and negotiations. In that, CMG seeks to holistically integrate four analytical lenses: business administration/strategy, public policy, macro-economy and international affairs. Against the backdrop of China's distinct political system and its stated pursuit for continued socio-economic development towards a ‘modern, technologically advanced, and prosperous country’ by mid-century, CMG conceptualizes China’s ‘socialist market economy’ as a political economy that is concurrently undergoing six structural transitions, namely: economic transition and industrial upgrading, market-oriented reforms, economic globalization, ‘domestic demand system’, social rebalancing, and “de-risking”. This conceptualization has enabled us to better calibrate our advice especially on “China strategies” and management decisions of high materiality and that look at longer time horizons. CMG is a professional service provider that puts clients first and makes big strides to tailor its services to complex client needs, contribute complementarily to existing expertise and interact effectively with international headquarters and their subsidiaries in China. CMG strives for its services to be value-adding, creative and practical consulting contributions for decision-making of international business. It is cross-cultural on all levels and draws on talent that combines independent, analytical and rigorous thinking with relevant thematic expertise and strong command of Chinese language. CMG adopts a China #InsideOut approach, connecting the macro-, meso-, and micro-level picture of China’s political economy to serve 10 key sectors: 1.High-tech, manufacturing and machinery 2.Automotive and suppliers 3.Pharma, biotech and MedTech 4.Energy and green 5.Chemicals, materials and minerals 6.Financial and professional services 7.Aviation and suppliers 8.FMCG, retail and consumer 9.Transport, logistics and maritime 10.Investment: PE and asset management With this approach, we help international business make informed, strategic decisions through rigorous, creative, and practical consulting grounded in policy/geopolitics, business, and strategy capabilities. CMG’s business model uniquely combines three capabilities with a specialization on China. At CMG, we rely on three core capabilities to deliver actionable insights and add value to your China market planning and strategizing: 1.Business analysis: we analyze markets, value chains, and competitive dynamics, assess growth drivers and demand trends, and benchmark client performance to identify concrete growth opportunities. 2.Policy analysis: we interpret China’s evolving macro and sector-specific policies, regulatory, and geopolitical landscape into clear business implications. 3.Strategy consulting: we develop tailored strategies, support decision-making with structured frameworks, use co-creation and our engagement capacity to work with clients, facilitate HQ–subsidiary alignment, and ensure effective project management for efficient project execution. By integrating these capabilities, we connect the macro-, meso-, and micro-levels of analysis, helping international business understand China #InsideOut and make informed, strategic decisions.