CMG uses original, fact-based and calibrated China research and analysis – holistically across business, policy, macroeconomy, society and geopolitics as key analytical lenses – to help international business and investors make better strategic decisions about the Chinese market, companies, technological capabilities and consumers. Against the backdrop of China’s distinct political system and its stated pursuit of continued socio-economic development towards becoming a “modern, technologically advanced and prosperous country” by mid-century, CMG conceptualizes China’s “socialist market economy” as a political economy concurrently undergoing six structural transitions: economic transition and industrial upgrading, market-oriented reforms, economic globalization, development of the “domestic demand system”, social rebalancing, and “de-risking”. This conceptualization enables us to better calibrate our advice, particularly on business strategies and management decisions that are highly material and have a longer-term time horizon. As a professional services firm, CMG puts clients first and goes to considerable lengths to tailor its services to complex client needs, complement clients’ internal expertise, and interact effectively with both client headquarters and their China subsidiaries. CMG strives to provide value-adding, creative and practical consulting contributions to the strategic decisions of international business and investors. We are cross-cultural at every level and draw on talent that combines independent, analytical and rigorous thinking with relevant thematic expertise and a strong command of the Chinese language (cf. CMG’s career development framework). CMG’s unique value proposition is thus characterized by: • a China #InsideOut vantage point • a development and reform mindset that looks at the Chinese market structurally and “patiently” • the holistic use of analytical lenses spanning business, policy, macroeconomics, society and geopolitics • the use of a macro-meso-micro structure that accounts for the role of China’s top-down strategic policy system • multidisciplinary analytical and strategy consulting capabilities • the cross-cultural, strategic and conceptual capacity to translate “China analysis” for non-Chinese audiences • practical case experience and networks across 10 priority business sectors Acting on this value proposition with integrity, empathy and consistency, we seek to help our clients succeed in a rapidly evolving, complex and fragmenting international business environment against backdrop of a multipolarizing international political order. We believe this environment presents both significant novel challenges as well as strategic opportunities for international business and investors engaged in cross-border activities involving the Chinese market, companies, technological capabilities and consumers. Our mission is to help clients seize the strategic opportunities and navigate the novel challenges effectively, while contributing to mutually sustainable collaboration with China at large.